we are the oldest surf shop in Germany with a history of over 45 years in the boardsports industry. As the focus of our engagement shifts away from the shop base business to a pure online player we are currently expending brand-wise with a new brand called "boardsports" (domain will be boardsports.de).
We supply our customers with all kinds of watersport equipment and also in the winter with snowboards and gear. (please have a look at our current store at windsurf.de)
In 1974 my father in law founded the company in a garage in Frankfurt. From there on the business grew rapidly with the windsurfing hype in the 70th. Over the years the shop moved, several large scale events were organized and we were a substantial player in the German market. With the hype of windsurfing running out, we expanded the focus towards the general boardsports market with our current range covering Paddleboarding, Kitesurfing, Surfing, Windsurfing, Wingsurfing and for the winter we are the largest snowboard shop in the Frankfurt area. 5 years ago my wife took over the shop and transferred into the second generation with a substantial online focus.
And here our new strategy is to develop a new main brand, better reflecting our services, as windsurf.de is obviously more named and therefore targeted towards windsurfing. With boardsports, we want to develop our second webshop with a brand more focused on the full range.
The new brand will obviously be 100% online-based. Therefore the logo should not only be working as a webshop logo and brand but also be suitable for all social media channels with a strong focus on Instagram.
Our customer reaches from 12 to 80 (80 are the windsurfing end, as windsurfing only attracts older people) but in general its a standard bell curve with a median at 40.
As we are selling mostly hardware (boards, kites, etc) the average purchase price is most likely about 800-1000€. So only high-value items, not cheap gear.
We are really proud of our customer service and fight 24/7 for their customer experience with a 360° approach. E.g. we have our own repair shop where we repair surfboards, windsurf boards etc.
We would like to thank you for your effort in advance and appreciate any idea you have. Therefore, if you have an idea, please present it. Entries in the "qualification-round" don't have to be perfect, its all about the idea :)
PLEASE READ THE OTHER BRIEFING POINTS CAREFULLY :)