d.lw got their new logo design by running a design contest:
BluBambu Living needs a new logo
Check out d.lw's Logo design contest…
BluBambu Living imports rustic, boldly crafted, fresh and exciting wooden furniture from Indonesia. Blubambu is the headline name for BluBambu Living. “Living” is a secondary message within the logo and underpins what the company sells. Sold in the affluent seaside town in the UK, this historic town is desperate for the arrival of a new home and lifestyle outfit with a modern and refreshing twist. The logo needs to project an element of sophistication to warrant the products premium price tags, but at the same time, create a sense of excitement in buying cool furniture that will undoubtedly become a talking piece in your home. What we are: Sophisticated, simple, clean, inviting and fresh What we’re not: Pretentious, contemporary, loud, cheap Conscious to acknowledge the origin of the furniture (mostly Bali and Java in Indonesia), this is somewhat depicted with reference to the bamboo. Although important to point out that none of the furniture is actually made from bamboo. The inclusion of the colour blue, simply connects the brand with the local surroundings i.e. the sea being a significant part of the town and our target audience. Target audience: 28-55yrs. Affluent, professional, well travelled, young family, outdoor lifestyle. Note: Logo’s should not include images of bamboo. Reference to bamboo used as part of the typography is fine.
Logo types to explore
An Asian themed logo would be considered, although strongly complimented with a western aesthetic. Asia holds a strong reference to the owners, but we shouldn’t expect our customers to feel the same connection. After all, they’re just buying cool furniture that happens to come from Indonesia. A consideration would be that blubambu living may also expand, with the possibility of ‘blubambu eats’ / ‘blubambu outdoors’ for example. Blubambu therefore needs to standalone within a suitable holding device (if applicable) for the secondary title.
500 SGD Custom package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
d.lw collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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