Think simple, bright, and inviting. This would ideally be a subtle yet recognizable design that will exist in multiple forms: app icons, stickers, shareable social media content, and miscellaneous online marketing materials.
Prefer to have a sun graphic incorporated into the logo image. B + E + SUN. Please see the design brief for a visual example.
1. If using the BE letters for the logo image, we request that the B comes before the E and the letters are capitalized.
2. Ideally would like professional and simple look and feel (#5 #6 #9 #20 ). These will also have to print well as a flat image, so less complex shapes and spare use of gradients.
3. Heavier font on "Better" is nice (#20 ), and like font styles for the text in #5 #6 #17 #20 . In general, go for more edged and square than rounded when possible.
4. Preferred capitalization is caps (BETTER EXPERIENCES) or first letters (Better Experiences)
5. Interested to see creative uses of the BE letters to form an object (a SUN, compass #11 , box #8 , globe #7 & #17 --or even an abstract shape)