Legacy Innovation Group is a strategic innovation and product-development management firm (B2B) serving organizations globally. We offer many services, including strategic product portfolio review, innovation strategy review, innovation management process auditing, training in innovation management and new product development, innovation workshops, technology and market scouting, and strategic management of client NPD projects using a nuclear network-based model.
Our tagline is... "We exist to create a legacy of innovation and beauty the world will remember."
The target audience is serious business people (primarily male, but not always), very often C-level executives. So, the brand language has to speak to being business serious. At the same time, it has to speak to the creativity that is involved in the art of innovation. The target audience is also cross-functional, coming from marketing, design, finance, engineering, operations, and other functions. Finally, the brand language has to somehow create the idea of legacy, as seen in many iconic brand logos (think Mercedes, BMW, Apple, Starbucks, etc.).