Excellent job and ability to follow instructions to the detail requested. Nice work! Bill
How 6151riskadvisor started their logo design journey
Who are you known as?
What’s your company slogan?
We don't think we have a slogan that's quite there yet, but are open to suggestions. There is also a worry that the slogan will create clutter. Our current version is: "Benchmarking risk for smarter insurance cover."
Tell us a bit about who you are and the people you reach
Risk Advisor is a cloud-based, risk benchmarking web-app, targeted at insurance brokers to sell smarter, tailor-matched insurance to their clients.
In a typical insurance transaction, a broker engages a potential client who is looking to purchase insurance cover for their business. The insurance broker typically leverages his knowledge of the -available- insurance products, but not necessarily the -correct- product to match the client's needs. This results in underinsurance - where the client has bought insurance but still ends up losing his business from an insufficient level of cover.
Risk Advisor aims to bridge the knowledge gap by providing instant, risk benchmarking advice to the broker for any of 500 industries. It transforms complex specialist risk data into a simplified risk report with some simple bar charts and matrices.
Everybody wins. We help brokers help clients. Brokers and clients will be better aware of what their specific risks and needs are, and brokers can then leverage that information to recommend the best and most economical insurance products available.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Greens: Growth, harmony and success.
Light neutrals: Purity, balance and sophistication.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want the logo to communicate the sophisticated, analytical nature of the service, while highlighting the simplicity and portability of the platform that provides tailored risk benchmarking advice.
We are looking for a clean, sleek and minimalistic design with 2-3 colours max, that we can then adopt as our palette for the website design. We have attached our initial design (we liked how it incorporated bar graphs and utilized the green hues) but we feel it’s not quite there and doesn’t truly reflect all of the above, and are completely open to deviating from it. Show us your creativity!