This is NOT about riding horses. We do not ride horses. We don't teach about
horses. The horses work with their human coach to help people discover what is keeping them stuck and unmotivated in their lives through a life coaching
situation. The horse is a catalyst and a mirror for the client allowing them to
gain clairty and awareness and then choose a path of healing and forgiveness.
The horse is the epitome of STRENGTH AND VULNERABILITY which reflects our own human strength and vulnerability. The horses are typically at liberty (no halters or lead ropes) and have the ability to interact with the client
responding to their body language, intention and emotional state. The coach
facilitates the experience and asks very pointed questions.
Target audience Information:
This organization also does equine assisted corporate team building along the
lines of what was said earlier. It does women's empowerment retreats and works
with youth to empower and teach leadership. It also facilitates one on one
coaching for individuals, families and couples. This work can be very spiritual
and it can be very practical depending on the audience.
This company focuses on the horses ability to be in the present moment at all
times which teaches humans to be present and congruent in mind, body, spirit
which keeps them safe not only when with the horses but when they are in the
I (company owner) call myself an AWEsomeness coach to help people find the
awesome in their own lives and see the awe that is around them all the time.
I also talk about choice A LOT. Choice is truly the only thing we can control in
our lives. If people can feel empowered in their choices they can change their
I talk about Stories a lot too. The stories we tell in our heads create our
realities. If we change our stories we change our lives.
The horses and I consider ourselves Treasure Hunters.....we help people discover
the treasure they have in side but maybe can't find themselves.
A tag line for much of the work is Discover Your Inner AWEsome with Discovery
Horse, however I do not want that tag line included in the logo....but it gives
The horse that is my main coaching partner is a Clydesdale.
My goal is to have a simple logo that captures the essence of a horse as strong
and vulnerable at the same time. We had played around with a line drawing of a
Clydesdale with a butterfly wing....but didn't really like the end result. I
want the logo to be embraced by all audiences and simple enough I can use it for
screen printing merchandise. I do not want there to be any horse tack (ropes,
halters, saddles) included. It can look like a horse or the concept of a horse. I am not specific......
Horse, Choice, Story, Perception, Awareness, Healing
I am including my original logo that we are discontinuing due to reproduction
issues. It was a bit to complex for my liking.
I am also including pictures of my main horse. These are just for your information. I don't necessarily want a horse head but am not opposed either. Depends on the design concept.