TONE: Playful; energetic; honest; caring
The logo will be a part of our responsive web design. It should look great on desktops and hand-held devices.
The logo does not need to include the words: Adorable Beast. However, logos that incorporate the company name usually do a better job of creating brand awareness for startup companies. Either way, the logo needs to stand on its own without the brand name. The website will use Google fonts, so if you decide to incorporate the brand name Adorable Beast in the logo, please use Google fonts, or offer a way for us to include the font you've selected. In other words, please use a font that is easy for our content creators to implement site-wide, and select a font that is either free or inexpensive. Also, if you decide to include the brand name in the logo, have fun with the contradictory nature of the words Adorable and Beast; this could be an opportunity to use different fonts, one for Adorable, and another for Beast. The attachment image offers a very rough example of how fonts might be used.
Google Fonts we like:
Aquafina Script (adorable)
Bigelow Rules (beast)
All of this is just talk; take it for what's it's worth; the creative direction is all up to you.