Tell us a bit about who you are and the people you reach
We are developing a video training series that helps potential and waiting adoptive families navigate the adoption process with a peace of mind gleaned from the stories of other adoptive families. We know that we're most likely going to capture the attention of married 25-40 year old women from the US, Canada, Australia, the UK, and some western European countries.
What industry do you think your business is most related to?
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To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We're trying to communicate the idea that the customer will glean wisdom from watching the stories of people who have already gone through the adoption process - hence they are adopting others' experience to make them ready for adopting a child. We are pretty open to any ideas that will help convey a sense of peace, confidence, and trust.