The company is first and foremost a professional management consultancy providing training and development services to businesses.
However I am building in creative arts techniques (eg. entertaining visual aids such as magical effects) into the delivery of the programs to differentiate.
But it must first be a professional logo and be credible as a business to business services logo. I'm not looking for rabbits coming out of hats or anything particularly magical, although options getting the personality across would be interesting (but I stress not too much magic please!).
The name itself and the slogan "Unlocking the magic of business" (which will be headline on the website) explain how it is different. Once again to stress, the focus is on the professional services I'm offering, not building in too much magic.
I'm looking for a timeless, modern design.
In terms of the name a few other points:
1) Magic means the visual aids, but also ideas, people - ie. the magic of business
2) Links is a noun and a verb.
- As a noun it means the links between people, a presentation is a "link".
- As a verb magic links with business experience to help unlock the potential of individuals and teams.
****UPDATE - day 2****
The focus on development and improvement is important and the meaning of links between people, ideas and their skills.