We'll eventually need the entire website rebuilt. The logo comes first.
Most of our clients are dermatologists, plastic surgeons, general practitioners, nurses, physician's assistants, and estheticians. The logo should be professional, modern, and sleek.
Please feel free to be creative with the colors.
I'm a fan of a dark background (i.e. black, grays, etc) with lighter fonts (i.e. greens, blues, gold, silver). Here's an example of something I like: https://visary.capital/
Very open to other color palettes, though.