Background Information:- What does your audience care about?
Our audience cares whether or not we are a trustworthy enough company and wondering why they should not just use our larger competitors like the big boys BCG/Bain etc.
How do people learn about your product, organization, or services?
By word of mouth and networking, we don't necessarily care about getting people from the internet-
Why does your audiences need a new brand identity?
We just started!
What words do you want people to associate with you company?
Professional, competent, dependable