Prefer the logo to have some significance on the word "RICE." We are in Singapore and have an Asian Culture. Rice in Asian Culture means being sustainable in terms of survival, able to provide for one's family, never to go hungry.
The dual meaning of RICE - 1) What we are doing for our customers, is to grow their business with the solutions we provide and ensuring that we are sustaining their Businesses. 2) In Asian Context, being able to sustain our businesses, it is like putting "Rice" on the table to feed our families.
We would like it to look professional, appealing to Business owners yet at the same time, minimalistic, current and carries an inspiring story with the word, "RICE."
To be able to interpret 'RICE' in a conceptual design and not having to use a literal shape of a rice grain for the Logo, as we can end up looking like a Rice Supplier Company. It will be great to think out of the box of how to represent RICE in a more meaningful way, based on the dual-meaning of "Rice."
We would truly appreciate if the Designers can share a short rationale behind the shapes, colors and fonts used for the Logo, in order for us to understand the significance of every bit creativity used to define who RICE is.