-We are thinking that the brand and logo should include the images and symbolism of a canoe, a passage, and suggesting forward momentum or movement on a path (over a challenging course).
-We are thinking the logo should have three colours: red, gold (or sand/tan tone to reflect earth) and blue (sky, water, etc.). Tan/sand could also be replaced with another other options such as gold, brown or green. We are hoping for modern, but classy.
1) need to be careful that we don’t look like and outdoors, adventure or travel company,
2) despite the Canadian symbolism, it should not “scream” Canadian as we don’t want to dissuade international business.
If you use a canoe... it must be upside down and not over water... in other words, like an actual portage.