He carefully read my design brief and responded to my request that my logo design not be as traditional as most law office logos, but still be serious enough for a law office. He was also very helpful and responsive during the handover process, making sure that I had all the file types and information I needed to make good use of the logo as I move forward with my business. Thank you!
How Coach Lauren started their logo & business card journey
Who are you known as?
Lauren Brett Randolph
What’s your company slogan?
The Cartwheel Coach - Also: Are you ready to cartwheel into your life?
Tell us a bit about who you are and the people you reach
I'm a life coach who helps her clients move powerfully forward (cartwheel) in the direction of their dreams by asking powerful questions. This work is one on one, so the idea of TWO OBJECTS / SHAPES INTERACTING or ONE OBJECT / SHAPE SUPPORTING ANOTHER ONE appeals to me. A clean, contemporary look that appeals to a high-end, unisex demographic. Not new-age, yoga, eco or femme.
What industry do you think your business is most related to?
Business & Consulting
Other color requirements
I'm open to ideas. Not crazy about green, but am open to it being incorporated, just not the main theme please.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
No yoga, girlie, new-age designs. Has to have a balance between fun and business so I don't scare off either the woman looking for fulfillment or the businessman. I want a simple look, but impactful, fun and fresh and contemporary. Note: I am not a gymnastics coach, although I have a gymnastics background... The slogan came from this: Once, during a guided visualization, I saw myself as a 10-year old girl doing cartwheels for hours on the sandbar near my family's cottage at Victoria Beach, Manitoba. It was sunny and warm, a typical lazy August day. I heard the waves and the sound of my 10-year old self laughing. I heard my Mom's laugh. [She had the most incredible laugh that I hadn't heard for years.] Laughter was all around me. I start to cry. I suddenly have an awareness that I'm so caught up with being a grown up that I've forgotten how to play. I crave more joy and fulfillment in my work and professional life. This visualization led me to go back to school, train to be a life coach, quit my job and build a new life for myself (after being stuck for years).