Emotion Mining is a research company using state of the art cloud technology to reliably capture unbiased, evidence-based conscious and subconscious emotions. Grounded in over 10 years of research in psychological techniques and neuroscience principles. The Emotion Mining’s unique methodology is the only approach that unbiasly uncovers one’s inner subconscious motivations that drive critical decisionmaking.
Based on the proprietary algorithms, Emotion Mining has developed a series of research practices that fall into five categories: market research and brand management, organizational development, team leadership, professional coaching and individual self improvement.
Customers include leading global companies in diverse industries (healthcare, packaged goods, manufacturing, automotive, financial services and insurance) that want to achieve unique differentiation to drive deeper engagement and competitive advantage. The quantitative insights identified by this approach have proven to be effective in generating significant improvement in business results. In addition, Emotion Mining has collaborations with a service organization to extend its reach more broadly.
Customers: C-level (CMO, CEO), VP Marketing, VP Market Intelligence, Market researchers, Market research firms, consulting firms
With EMOTION MINING technology you can create a survey, collect data, data is analyzed through algorithms, report created and recommendations and implications provided. Using this technology you can tell the subconscious emotions to use to help motivate and change behavior -- we answer questions like what emotion(s) does a brand own, what emotions in messaging would help motivate greater purchase behavior, what words to use with certain customer segments, what tone to take in the messaging and positioning.
A few quotes:
The Emotion Mining data gathering and analysis methodologies far surpass any other techniques I’ve examined to get at individuals’ subconscious emotions— it is difficult to articulate emotions that so heavily influence the choices and behaviors of consumers, decision makers, and employees. The built-in capability to rapidly generate both quantitative and non-quantitative results enables fast research cycles and insight into the true motivators of humans’ actions and behaviors.
I invested in Emotion Mining because multiple-choice surveys don’t yield a true understanding about how a group “feels” about an idea, product or service. Instead respondents “tend to be nice” and “project their ambitions” to their answer.
The Emotion Mining methodology eliminates:
– “Tend to be nice” by letting the respondent choose their own words to describe the way they feel, which are mapped to emotional dimensions.
– “Projected ambitions” by capturing both conscious and subconscious emotions and removing the biases.
Emotion Mining technology lets executives “face reality as it is, not as it was or as they wish it to be,” in the words of Jack Welch. And is therefore extremely valuable in making the right corporate decisions.”