How nicklockwood started their logo & business card journey
Who are you known as?
Altair Global Partners LLC
Tell us a bit about who you are and the people you reach
introduces US (primarily, but not exclusively US) tech companies to foreign markets (primarily Middle East, but not exclusively). Our audience are established US companies, middle eastern companies (who buy the products), and middle eastern governments (often the end-user). The technology is primarily hardware (navigation systems would be an example - but we would not want that specific example to influence design). There is no retail component.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The name Altair:
1. It means Eagle in Arabic.
2. It is the twelfth brightest star in the night sky. It is in the constellation Aquila (latin for Eagle) and was named Altair by an Arabic astronomer.
3. We are cautious, but not completely hostile, about any figurative eagles in the logo (we do not want to look like a US insurance company).