vcauhepe got their new logo & brand guide by running a design contest:
Create a modern logo and style guide for a Rock dancing community
Check out vcauhepe's Logo & brand guide contest…
Entertainment & The Arts
"Rock it" is a brand favoring the discovery of the "rock 4 temps" dance to everybody. We foster its development by gathering people to learn and practice it inside our welcoming community. The core value of our brand is the liberty to dance. Besides, we all share values of generosity, benevolence and joy inseparable from this leisure. Our key audience are men and women aged from 18 y.o. to 40 y.o, with a higher education background. They are passionated dancers dancing at least once a week in order to chill out and destress from their work or studies. We created some personae to help you understand our audience better. Our public does not differenciate us from the competition in terms of the quality of our events and we would like to bring them a premium experience in the future in order to be perceived as the leader of the quality on the Rock 4 temps segment, in France and abroad. In our logo and our style guide, we need to retrieve the fulfill the following objectives: * MANDATORY - Make the public understand we are a dancing community (and not a music community -> this is the main weakness of our brand name) * MANDATORY - Inspire a sense of freedom to dance (the core value of the brand) * OPTIONAL - Be clear about the human values of our community * OPTIONAL - Focus on the joy generated by dancing events In terms of visual, it is MANDATORY for us to have a figurative drawing and not only a stylized text with the name of our brand. The name should be only a part of the logo. Typically, we want to avoid Coca-Cola like logos. The majority of our competitors use this kind of logos as you can see below and we clearly want to distinguish from them. We are looking for an innovative and fun design, not something too strict or professional. Representing the dance is mandatory for this logo but we don't want to fall into the trap of reprensenting only one couple of dancers because it is what all competitors do. We think you should represent at least 2 couples dancing in the logo to showcase we are a community and not a dancing school with the 2 teachers represented on the logo. When representing couples make sure to use valid poses for Rock 4 temps (see in attached files). You will find them in attached files below. If you choose that direction, we will value logos with girl hairs floating in the air as it really catches the essence of rock 4 temps caracterized by the turns. Of course, if you have a more innovative and creative way to represent dancing than just couples dancing while being understandable for the general public this will be HIGHLY VALUED by our team. Please surprise us! You'll find some videos of rock 4 temps below: https://www.youtube.com/watch?v=T_5Z4LPukXY https://www.youtube.com/watch?v=N_IIIcRlFYk
You will find some examples of our competitors' logo in attached files. These are typically the kind of logos we want to AVOID (simple text with just a couple dancing). We are looking for an innovative and fun design, not something too strict or professional. Please, be creative :)
€444 Bronze package
Every design category has flexible pricing for all budgets. Logo & brand guide starts at €389.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
vcauhepe collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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