Tell us a bit about who you are and the people you reach
My target audience involves individuals suffering from various types of psychological problems, i.e. depression, anxiety, marital problems. I am interested in a new landing page which will really promote calls to my office for appointment for those having relationship/marital problems.
My current landing page for "marital problems", etc in PPC is too wordy, has no clear cut message of a call to action, why someone should pick me, and what benefits there are to them. Why someone should pick me? Well, twenty five years counseling over 500 couples. Benefits include a guaranteed appointment within 24 hours, free phone consultation, short term and results oriented. Also refer to http://www.humanisticresources.com and click services menu and look at all the articles I have written about marital issues. This will give you an idea of my experience and credibility. Again, I want a landing page that will be so compelling that individuals with relationship/marriage problems will want to at least call me and later hopefully set up an appointment. Other benefits include that I participate in most insurance companies.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
Contemporary, clean, compelling.
Elements to include in the landing page
Calls for action. My experience of 25 years counseling 500 couples. Benefits: Insurance accepted, immediate appointments available, free phone consultation. Might be good to have a landing page with graphics that depict a couple struggling and at the end a picture of a happy couple like I have on my web site. Again too much clutter on my web site. Want landing page that looks really professional WITHOUT sounding "retail", i.e. selling used cars.