How efox U started their landing page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We support a nationwide marketing organization of independent sales professionals who are serving small business owners with legal and business services. Our target audience for this landing page are independent sales professionals who work independently in the field selling products and services to small business owners. High impact, bold language and eye-catching design will appeal to them.
What industry do you think your business is most related to?
Business & Consulting
What do you have in mind for the style and theme of the landing page?
We want this landing page to be clean and simple, yet very exciting and engaging. The page needs to generate "buzz" and present the event we are collecting registrations for as an exclusive big-time opportunity. We want the page to make the event feel special. There should be an element of playing up the "celebrity" presence of the leaders who will be on the webcast event we are promoting, especially Fran Tarkenton, who is an NFL Hall of Famer.
Elements to include in the landing page
We need an email capture/registration form for as webcast event. It should include email, name and phone fields. "Register now!" button we also want to have headline, main body copy, presenter bios.
The purpose of this landing page is to advertise a "can't miss" rollout/reveal of a new brand, new product and new marketing offerings at our company. For that reason, we intentionally do not want to reveal the brand ahead of time. We want this design to communicate an exciting, game-changing, "can't miss", "must-see" online webcast that will capture the attention of an independent sales professional who is very interested in how they can earn more money and acquire more customers. We want there to be an element of "mystery" and "anticipation" regarding the event.
We give you a lot of latitude to get creative. Some basic, rough copy for the site is provided in the attached document. We also want to highlight the "stars" of the webinar. You will find headshots and bios for each of them in the attachments. The main star to be highlighted is Fran Tarkenton.