The content is going to be a free e-book. So the top of the page should include a nice sharp stock image of someone dealing with recovery or hope with a download call to action, which asks for a name and email address. The next section would show an ebook with small features around it that explains the sections. There can also be a section above this or below that shows some more stock images with sub headlines explaining why someone should be seeking help. The next section would offer information about the Dr behind the treatment program with a small bio. Below that could be a section for a video. The next section would offer testimonials with human faces. Below that would be the final call to action to download the ebook.
One of the other sections above, maybe where we discuss the main chapters of the book, could also have a call to action for downloading the book. These call to actions would also only take name and email address. The footer should also have a trademark for Manage Addiction Lifeline at the bottom. When someone downloads the book, they will see a thank you page, which will also need to be designed.