"Circles": Big-5 Tech Company Product Offerings and Product Journey
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Business & Consulting
Story to tell in the infographic
Amazon, Google, Apple, Facebook, and Microsoft conduct their businesses in a unique way. They all started with a single product but have since expanded to a massive product portfolio. This portfolio is largely centered on capitalizing upon different components of consumer mindshare and attention. The infographic should show the journey these companies took to get from their initial product, to the comprehensive product portfolio they now have that makes them ubiquitous in consumers’ lives. We also want to include whether the company's’ products were built or acquired.
Data to include in the infographic
We’ve collected product logos and statistics here: https://docs.google.com/presentation/d/1SE1O-heZjWUyzwCsW92GANlyVC6vm-XrS0OH-tN20EM/edit?usp=sharing As well as a product timeline complete with the origin of the product (built vs. acquired) here: https://drive.google.com/open?id=1uZXz-GMWEGojic8dGS2M1AWvWEuJiUUcOkMZzOiQx4U These products and their life-cycles will be tied to high-level trends surrounding time spent online and on devices: Share of total digital time spent by Content Category: https://www.searchforce.com/wp-content/uploads/2017/04/online-time.jpg Time spent consuming media: https://www.emarketer.com/Article/US-Adults-Now-Spend-12-Hours-7-Minutes-Day-Consuming-Media/1015775 Global internet trends (pages 4-9): http://www.kpcb.com/internet-trends
Elements to include in the infographic
The purpose of the infographic is to tell the story of how these companies build out their product portfolio to surround the consumer so the infographic should include a circle with a consumer at its center. Original Inspiration Drawing: https://drive.google.com/file/d/1wwvU4fZKZwg7-CBsUTbhDO8ERdYqXcOG/view?usp=sharing Simplified example: https://drive.google.com/file/d/1AbXLMw2y7_VjPdRJrt9ifMfQ9KHWb5Nn/view?usp=sharing Another component of the story is to show how these companies developed these capabilities over time. Using the product built vs. build document, a timeline should be created of various product launches organized by company and sector. This timeline could be integrated directly with the circle or it could be on its own. Example of a timeline with legend and notes: https://drive.google.com/file/d/1Bi65BmZWcbzI1EIT-_CfmEIPORGanh4c/view?usp=sharing Product logos should be used, where possible, to cut down on the amount of text used in the infographic. Example of product logos used for similar table: https://drive.google.com/file/d/1aZgxcMNDPQhx_wNcawq0NfnjUVBFNyai/view?usp=sharing The design needs to speak to the higher-level strategy of these companies. This can be accomplished by tying in trends on internet use, device ownership, and media consumption. These statistics provide the context behind these companies’ moves. Thanks for considering the project, we’re looking forward to what you come up with!
This project calls for the use of product logos. By nature, these logos may have unique visual identities that clash with each other. It may be wise to have make all product logos the same color as shown in the example above (example of product logos used for similar table.) The infographic is to be used on the web, not in print. The content we create at HowDo is very data focused. The infographic should be clean, professional and “flat”. Some examples for inspiration: http://payload.cargocollective.com/1/2/92847/1669083/marine_life_v_2048.jpg https://uk.rs-online.com/euro/img/global/content/elons-empire.png https://www.behance.net/gallery/10952753/Sport-Infographics-for-FC-Zenith https://www.behance.net/gallery/1977405/The-Royal-Weddings-Social-Impact-INFOGRAPHIC https://www.nytimes.com/interactive/2017/09/01/upshot/cost-of-hurricane-harvey-only-one-storm-comes-close.html https://blogs.scientificamerican.com/sa-visual/why-are-so-many-babies-born-around-8-00-a-m/ This infographic will be a core component of our website, HowDo.com. As such, it should integrated seamlessly with our current design. Current design elements: Text elements: Header 1: Futura PT, Header 2: Roboto, Header 3: Futura PT, all-caps, bold, Body: Minion Color Palette: Red: HEX EF4136 Blue: HEX 27AAE1 Green: HEX 8DC63F Yellow: HEX FEBD1E
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It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their infographic.
Designers across the globe delivered design magic.
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