What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
We provide premium genetic testing and analyses services to healthcare providers/clinicians using advanced technology (Whole Genome Sequencing).
What inspires you and how do you envision the design for your business?
We are looking for an additional set of icons for our educational and promotional materials (visit http://www.genome.one for further details on look and feel)
The final icons should be in RGB and have the same look and feel of our existing icons (attached).
Further, final icons will be required in the following colours (see attached Brand Guidelines for details p. 6)
We require icons to describe our company and its core business functions and areas:
1. People - think of it as an icon for our team page
2. R&D - as in R&D department. Please note that our R&D department does not work in the lab, but rather primarily work on applications and programs to better analyse the data from the DNA and to help our clinicians to make better diagnosis
3. Business Development - yes, part of business development is to create more profits, however rather think of it as a department that is responsible for creating networks and partnerships to expand our business
4. Finance - as in department
5. Core Business
7. Health Management - In our context health management means, we sequence and analyse the entire human genome and identify potential predisposition to certain health related issues; this does not only include diseases, but we can also provide
- information on how certain environmental factors impact health
- how the person reacts to certain medications
- what the ideal diet for the person should be
- how they should be training
9. Clinical - think of clinical as "actually diagnosing and treating patients"
10. Education - as in educating customers and patients
14. Short term goals
15. Long term goals
16. Career - as in career with the company, not necessarily progression, but rather opportunity
18. Financing model - as in "option(s) for me to finance this service"
19. Database of genotype
20. Database of phenotype
21. Database of my facts (locations/relationships/jobs etc)
22. Database of all financial records
23. Electronic Health Record - please
24. Health Insurance
25. Health Screening - as in checking my entire DNA to identify potential predispositions for health and disease
26. Predisposition - as in predisposition to certain Diseases or other aspects of health and well being
27. Financial Goals
- where possible and applicable, please reuse the design of existing icon elements (eg DNA helix, doctor symbol, microscope symbol etc.). Existing icons are attached. This does not mean that you HAVE to include any of these elements in your icons. I am also very open to "creative" re-interpretations (as long as it is clear)
- as some of the icons may be a bit complex, please feel free to reach out at any time for clarification