What we need:
We need two sets of banners to promote our easter competition. The design of those banners is identical except of the language (German and French). Please start with the German set.
Aim: The banners should invite as many people as possible to take part in the competition and increase brand awareness. After the competition, we want to show them remarketing banners in order to make them buy our products. :-)
Design in General:
Please find attached an example of our general design as inspiration. The design is very simple and clear. The background is a simple row of lawn with shade. The foreground consists of the product itself and the key visual of our actual communications campaign. In this sign, there is always a short text in the circle which highlights the benefit of the product and the logo. The placing of the red sign is always behind the product. (please see example) Furthermore, there is a short text with further information to the product or the promotion itself, a button and the URL of the onlineshop.
These elements should have a little animation. The product and the background is shown right from the beginning. The red key visual “falls” into the scene from above. Then the additional text is shown (in red and grey). At the end, the button (with a glowing effect for 2 times) and the URL are shown. Last scene of the banner is the animated logo on white background. Then the everything is repeated except of the animated logo at the end, thus all the elements (background, products, red sign, text, button, URL) are shown.
White: # ffffff
Type: Helvetica Com Condensed
- Background: Lawn with eggs (Fotolia_79013985_XL.jpg, maybe you can adapt the mirage and the tone shading as it is in the example)
- Products: 112837-JET-3000-Classic.png, 112927_GTLi18V_comfort.png, 112949-HT-18V-Li.png (or 112949-HT-18V-Li-links.png, as you prefer), Mood-7-112773-Multicutter.png
- Key Visual: Text : „OSTERGEWINNSPIEL.“
- Text: 2MITMACHEN UND GARTENGERÄTE GEWINNEN*“
- Text 2: “*täglich vom 3.4.15 bis 6.4.15” (This text can be very little at the bottom, because it’s the condition of the competition)
- Button: “Jetzt teilnehmen”
(background and products as in German version)
- Key Visual: Text : „LOTERIE DE PAQUES .“
- Text: „PARTICIPEZ ET GAGNEZ DES OUTILS DE JARDIN.*“
- Text 2: “*quotidien de 3.4.15 à 6.4.15” (This text can be very little at the bottom, because it’s the condition of the competition)
- Button: “Participez maintenant”
- 120 x 600 – Skyscraper
- 160 x 600 - Wide Skyscraper
- 200 x 200 – Small Square
- 250 x 250 – Square
- 300 x 250 – Inline Rectangle
- 336 x 280 – Large Rectangle
- 468 x 60 – Banner
- 728 x 90 – Leaderboard
- 300x600 - large rectangle
- 320×50 - mobile leaderboard
- Accepted file formats: GIF, JPG, JPEG, PNG, SWF, and we would like to have also the fla-files
- Max. size: 150 KB
- Please see further specifications in the file „overview“
If there is anything not clear, please feel free to ask.