What our task is all about:
We are aiming to modernize and revive our current Eucarbon product mascot without losing its recognition value.
The outdated appearance of the mascot should be adapted to our new market image (overall design, packaging, product logo etc.), meaning that the new mascot illustration should be in line with the color and the lettering of our new product design.
It is important that the appearance of the current mascot should not be changed drastically, yet it should be clearly visible that the new mascot conveys a sense of balanced modernity, refreshing simplicity and a likable/appealing character.
The challenge of this task is to find the right approach for creating a modernized but not overly digitalized character for our new product mascot.
In short, we seek an evolution of the current mascot, not a complete revolution of the current appearance. And keep it simple.
The colors for the mascot should be in accordance to the color of the Eucarbon® packaging yellow and dark blue which are defined as followed:
Pantone 123 C
Pantone 5395 C
Here is the link to our new product website for more inspiration. http://www.eucarbon.com
Here is the link to our OLD website. http://www.ftrenka.com
These criteria have to be included:
• Respect for an existing mascot that has accompanied Eucarbon for more than 100 years around the word (refer to downloads to see past versions of the mascot)
• Brush (to clean the digestive tract)
• Modernized design but NOT overly digitalized character
• Pre-defined colours of Eucarbon (see Pantone codes above)
• Our current mascot cleans his stomach with a brush. Since our product is an intestinal regulator, it would be "better" if the brush cleaned the colon (given that the intestine – from past experience – is very difficult to illustrate, this is not a must!)
• The black Eucarbon tablet can be integrated into the design.
• Our current mascot is a little bit corpulent and comes across as jovial to many people. We like this body measurements, but this is just a guideline.
• In general, the mascot does not necessarily need outfit or clothes - the simpler the better
• The mascot should generally represent our idea of a natural product (charcoal is the defining ingredient)
• A stylish minimalist mascot is an option the company would consider
What we don´t want:
• Manga-like Design
• Overly digitalized Design
• Extremely voluminous hair or fancy clothes