The target audience is mostly families and young adults as they are an entertainment center with karting, bowling, laser tag, arcade, food, rock climbing, etc...
What inspires you and how do you envision the design for your business?
What we need is a bus wrap. I am attaching a few things for inspiration. Also attaching some designs that were already done and my client didn’t like them.
What has been requested is a loose idea and will need someone to expand on it to make it complete. Here is what we’ve been told so far…
They want the logo to look 3D and be coming out of the bus. Under the logo that is coming out would be the words of their various attractions. So for example it could have the logo popping out of the bus and then under it can be… Karting – Arcade – Bowling – Ropes Course – Food
I’m sure they will want to change the words that go across the bottom but for now that is the only direction I’ve been given.
I am also attaching a van wrap that was made for them a few years ago. You don’t have to mirror it but it does give a good idea of where their brand is visually. Slightly edgy and grungy. There should be plenty of pictures online but if needed we can provide more pictures. Just let me know. I don’t think many pictures are really needed, if any. This should be mostly graphic and obviously if done as a vector we can scale as needed.
The only specs we were given are below…
The overall size of the sides are
554 inches long and 125 inches tall.
102 inches wide by 125 tall
102 inches with 44 inches tall
I've also included the approved font. It is Futura. Please only use the approved logo and approved font.
Overall this van wrap needs to pop off the bus and get everyone’s attention while letting them know there are multiple attractions they can enjoy at Andretti Indoor Karting & Games.
The only additional thing to add is that once the winner is announced I will need the working files fairly quickly. The plan is to make most of the revisions in house after choosing the winner. We would prefer Illustrator but not sure if you can make a file that big in it. If not a large working photoshop file would be fine.