pharmaphant Apotheke got their new car, truck or van wrap by running a design contest:
Design a moving testimonial - bus wrap for a "pharmacy, like me".
Check out pharmaphant Apotheke's Car, truck or van wrap contest…
Medical & Pharmaceutical
We are a pharmacy with 3 offline stores. We sell prescription and non prescription drugs, health and beauty products off- and online. Our customers are young and old, male and female. Besides our patients with all kinds of illnesses we want to address people interested in an healthy lifestyle and we want to feature our easy and comfortable delivery service.
What's your vision?
We want a clean car wrap design with the massage, that you can either easily preorder your medicine to pick it up at our stores or we can just as easily and comfortably deliver it to you. Import is the color pink as described below. It is supposed to become one of our identifiers. The design should feature our claim "apotheke, so individuell wie ich." or short "apotheke, wie ich." in english "pharmacy, as individual like me." or short "pharmacy, like me." For the design you could chose either one the short or long one and use english or german. We will probably take the german one. But "pharmacy, like me" sounds even nicer in english.
The design should display that we are a pharmacy, it should feature our name and logo and focus on our ordering via webstore and our delivery service! We use the font comfortaa for our headlines and logo, and montserrat for text. The colors of our CI are black, white, silver (steel) and pink CMYK (0,92,25,0). We need a design for our urban bus (design plan attached). The city only allows us to cover approximately 15-25% of the window surface plus the complete rear window. We can cover all the deep black surfaces around the actual windows, but we are not allowed to cover the red and yellow surfaces. I will attach a picture of our current bus featuring the old design and CI. We don't use the red elephant head with the inlay anymore, but we should probably display the elephant somehow on the bus, but since he is blue it might not work very well with our new pink CI-color. So the display of the blue elephant is not a requirement. But if it suits and favors the design, you can change him somehow. He should still be recognizable as our elephant but you could simplify him, probably display him less detailed and even change his color a little to white or pinkish style. But blue is his actual color. The problem with the current design is, that it's not very natural and harmonious. It just shows our logo, our previous claim and our mascot. There is no story, no flow. Please note that we also need the wrap design for our delivery car (Fiat 500). This work will be completed in an additional 1-to-1 project at the end of this contest.
Every design category has flexible pricing for all budgets. Car, truck or van wrap starts at €319.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their car, truck or van wrap.
Designers across the globe delivered design magic.
pharmaphant Apotheke collaborated with designers to refine their ideas
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