Primary Care Services is a new organisation evolving from an existing not-for-profit, government funded health organisation called Northern Sydney Medicare Local http://www.nsml.com.au
About the logo and brand messaging:
What aspects of your business would you like your logo to reflect?
That we are GP-friendly, solid and stable, that we look “official” and related to government.
If a customer interacted with your brand or business what are the thoughts you’d want them to have?
That we are GP and patient centred, competent and professional.
What’s the overall message you want to convey to your audience?
Competent, patient-centred, that we have GPs and patients at the centre of health care, professional and efficient.
We like the existing Medicare Local DNA logo but are not wedded to it. We are unable to use the same logo so a new design may reference but not replicate it. We are open to seeing new designs for our future.
Are there any colours or styles you have in mind?
We like the blue and green of our existing brand (see attachments) but are open to other colours. Red may be too identified with the International Red Cross for us to feel it is a good fit.