We would like to create and out of the box corporate image, in other words do not shows the classic tooth or smile logo.
In this geographic area there are two very representative symbols:
1. The grey whale (the tail)
2. The arch of Cabo San Lucas (is distinctive rock formation at the southern end of Baja California´s peninsula).
It is important for us that the logo has either the whale tail or the arch (not both) mixing in very subtly the silhouette of a molar (if possible). We don´t want a very literal logo. Maybe create something simple with silhouettes, continuous lines with a small range of colors (blue,grey,white,yellow).
About the typography we prefer simple and elegant lines. It is important the typography is easy to read from a distance.
I´m sending some logos, typographys and the tail of a whale and the arch of los cabos for you to have more ideas about what we feel atracted by.