The Design CatBlue created has exceeded all our expectations!! - It is elegant, sophisticated, colors are interchangeable, We could not be happier!! - Her ability to communicate fluidly and make changes quickly makes her service all the best!!! Thank you CAT BLUE!!!
How yesmail started their logo & brand identity pack journey
Who are you known as?
FAE (Assumes any name is a good idea in the logo. Perhaps only design elements, not name)
What’s your company slogan?
Tell us a bit about who you are and the people you reach
Health care providers--doctors, hospitals, Medicare and Medicaid facilities--and lawyers. This company--titled FEDERAL ANTI-FRAUD ENFORCEMENT LLC--is involved in enforcing Medicare and Medicaid programs designed to find and stop fraudulent billing practices and other ways to defraud the federal government--and thus the U.S. taxpayer--of money through fake Medicare and Medicaid invoices for reimbursement. As such, the company is protecting an agency of the U.S. government. So it may be that red, white and blue is appropriate--but we are open to other ideas. The logo does not need a name in it. But if it does have a name, it should be the initials FAE. The logo, as a design element, may want to communicate a sense of safeguarding the Medicare and Medicaid program. Perhaps a modern eagle? Flag? Uncle Sam? These may be useful, or these may be cliches. It all depends on the imagination of the designer. Finally, we do not want a classic "old" logo--of a literal eagle, for instance. Rather, we'd prefer a modern representation. A flag, for instance, that is suggestive of an American flag, but not a literal representation.
What industry do you think your business is most related to?
Attorney & Law
What colors do you want to see in your design?
Other color requirements
Classic Red, White and Blue. Signifying Federal U.S.A. company. But other colors are welcome to be suggested.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We need a logo (with or without FAE built into it) and we need a well-designed font setting forth the company's name: FEDERAL ANTI-TRUST ENFORCEMENT LLC. (Note: no comma before LLC)
We will need the logo to be used as a stand-alone design element, without the full company name. We will need the logo to be integrated into the company name. We will need them delivered to us for use on paper stationery, digital stationery, paper business cards, paper envelopes, and as part of signature decks (along with contact information below the signature deck design element). We will need these elements in digital formats that allow us to copy them and paste them into Word documents, email, a website, and all other digital formats. And the logo and company name must be subject to being re-sized to be smaller or larger without having the logo and company name fade, fuzz, go out of focus, or otherwise appear in any way other than clearly and crisply. Vectored will be essential.