LiveYield is the first realtime revenue analytics product for digital publishers. No longer do publishers have to wait 24 hours to receive their revenue, but now they can see it up to the second, and across 400 individual dimensions and metrics, giving them unparalled insight to help make them more profitable. What we need to emphasize in the design is conveying real-time information, trust and that the information will lead to greater profitability. We need to do this in a subtle way, as the target audience are high level executives in the media, advertising and online publishing industry. We want the identity to look ultra premium, while not being unfriendly.
Hi Everyone: a couple of patterns, I have noticed, that I'd prefer to avoid:
1). I am not keen on having the visual part of the logo above the text (despite the inspiration logos I picked from 99 designs). We don't want this logo to be too vertically high.
2). I am not keen on having the visual part of the logo in front of/before the text.
Also, please see my notes on adding a few extra colors.