We would like the logo to signal power/strength/force and smartness/innovation.
When it comes to pink/purple, we are on not too light varieties but not completely dark. We are renewing ourselves, so we will not show our current logo/identity.
We would like a logo symbol. That is, with no letters (not "hurum" or anything in the symbol). What we want to accomplish, is that people see the logo symbol and immediately recognise us - know who we are.
The logo symbol will stand together with the name "Hurum". The designers must consider if they will let the additional words (Energi, Kraft, Nett) be of the same size as "Hurum" or smaller. We believe that at our main market primarily will associate us with "Hurum".
We need your suggestion of fonts for the logo name (Hurum etc.) and for headings and main text on the web page. These must be accessible for both net and printed matters. Headings/main text suggestions will be important in the end of the process where we choose a winner.
This design will later on be used in WordPress (Divi theme from Elegantthemes which is very flexible). It will be on service cars. We might (maybe/maybe not) use buttons/symbols (like a symbol for electrical power and a symbol for electrical net and a symbol for car charging and so on). We will need a favicon.