Reclaim Your Health is a wellness business established in November 2014 by Melbourne-based naturopaths Alessandra Edwards and Susan Hunter.
The company operates as a complementary health clinic focussing on digestive and mental health.
We disrupt the current naturopathic identity of ‘earthy, hippie, airy-fairy, non-evidence-based’ and differentiate ourselves from other naturopathic businesses by integrating cutting-edge, functional pathology testing (often from international labs), genetic profiling, evidence-based dietary modifications to resolve chronic health conditions.
We are health skeptics – we question ‘traditional’ practice in light of emerging research. We aim to inform our audience and empower them with the most up-to-date, effective tools for optimal health.
There are currently only a small handful of clinics in Australia utilising this comprehensive approach.
Our aim is to build foot traffic to our clinic, as well as website/blog and social media to promote online health programs, books and products.
Cutting edge, professional, efficient, calm, rational, science-based, reliable, forward-thinking, results-driven.
1) Existing clinic clients
2) Potential new clients
20-55 year-olds: health conscious, affluent, social-media savvy, often with unresolved chronic health conditions, becoming more disillusioned with mainstream health care and looking at complementary therapies.
They like to take control of their health and are wary of being sold to. They are aware of global health trends and follow both Australian and US social media for health lifestyles.
They use google to fact check and are influenced by peer-recommendations.
Main focus is Australia but there is also potential to attract clients seeking Skype consults from Europe, Middle East and US.
3) Professional peers
Doctors, medical specialists, allied practitioners (chiropractors, acupuncturists, nutritionists), anti-ageing specialists.