The brand should be simple, inviting & bold, though not overbearing;
Modern and forward looking with classic undertones; direct and to the
Action Words: The brand should invoke Trust, Empathy, Transparency,
Simplicity, Know How, Pro-activity.
Stay away from overused archetypal legal symbolism (roman pillars,lady
justice, scales). Optional: Feel free to use variations on the themes
of a compass, global meridians or similar, however these should be
understated or implied so as not to state the obvious with the
name being "GPS" (in fact GPS stands for "Global Partner Solutions" -
though this will never be spelled out). Alternatively, use no
directional symbolism, creating instead a word mark that lets the
abbreviation speak for itself.
NOTE TO ALL: DO NOT USE "GLOBAL PARTNER SOLUTIONS" in the identity.
That is the etymology of the name and for background info ONLY.
Please focus only
on "GPS" or "GPS Legal & Consulting", the latter being the registered
Something About Us: We’re all about direction. We want our logo, to
integrate with our directional mission that we incorporate in all our
work: helping our clients always start with the end in mind which is
the only true, tried and tested road to success.
The only thing traditional about us is our values. We are an
energetic, passionate team of lawyers & corporate advisers who are
strategic, solution and results driven, partnering with our clients
on their corporate or personal road to success.