Anah needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 222 designs submitted by 34 freelance designers.
HoopRevolution
Hoop Revolution offers eco friendly hula hoops, hoop dance instruction and related merchandise (DVD's and clothing). The owner is the founder of the modern art of hoop dance and has been in operation for 18 years. The target audience is playful adults (or adults wanting to add more health and play back into their lives) and those that are looking to lead happier, healthier lives based on fun, growth, personal expansion and community.
I'd like to explore the following colors:
Yellows: Energy, intellect, fun and youth.
Aquas: Empathy, compassion, clarity and precision.
Light neutrals: Purity, balance and sophistication.
I want a design that toes the line between sophistication and fun. That is classy yet exciting. I would like to combine the text with a simple graphic element. Can be abstract but recognizable. Please check out my website for more insight on my company and hoop dance in general: http://www.hooprevolution.com