We would like to look high end and yet funky and disruptive.
Our major challenge/pov/usp to the communication sector that we work with majoritively is that their work is becoming ever more Volatile Uncertain Complex and Ambiguous (due mainly to commercial, digital economical etc. changes/advancement) and that in order to survive this they consistently just try to run faster - this just leads to exhaustion, poor work, poor decisions, drained cultures, dissatisfied clients, high turnover of staff etc. - we challenge that instead they need to stop and press pause more often in order to connect with what people (themselves, staff, teams, leaders, clients) are actually feeling and thinking - this is counter-intuitive when faced with increasingly demanding work loads and pace (hence why this is a different dynamic to work with) but will deliver greater people, leadership, output, client, and financial results ultimately. It is only by creating the space to deeply connect that the extraordinary can show up more consistently - even creativity and innovation (the holy grail of most agencies) flourishes more abundantly when we allow space for the unconscious to freely serve up inspiration during moments of day dreaming, mindfulness, going for a walk, silence etc. Humans in and outside of work are consciously (stress, sickness, burnout) and unconsciously (presenteeism and low engagement etc) crying out for the opportunity to press pause more often and yet the merry-go-round of life is stuck on fast forward so we just keeping running faster to keep up!