I am looking for a simple, clean logo that may incorporate a simple, sleek cartoon version of a "happy" cricket. We want the logo to convey that our product is "green" (using a renewable source of protein), home made (not made by large manufacturer) and healthy - dog treats. Compared to the more traditional sources of protein (i.e. beef or chicken) crickets use very little of our natural resources (such as water). They are a very clean protein and there is very little waste (most of their bodies can be used to create the protein powder). This concept is fairly new in the US.
We don't have a current logo - this is a growing project that is starting with this logo and brand identity.
I have attached a couple of samples of fun cricket drawings along with several logos that caught our attention. Clearly - we believe a level of cleverness in the message keeps the logo interesting. Please interpret these attachments as you see fit - these are just general examples. Please be creative!
Keep in mind simple is better. I will be looking for a logo that can easily transfer to all branding components as well as future use on website and product packaging. We prefer the logo also be workable in both black and white and color - it will likely be used both ways. Further, it will be important that the logo is scalable - we'll be using it on small sample bags as well as - larger marketing pieces.
Cricket Kitchen is a small, home-based business used to create healthy dog treats using crickets as a renewable source of protein. Ideally these dog treats will appeal to consumers who prefer to feed their dogs, healthy treats while also appreciating the use of a renewable source of protein. This is a very up and coming idea (unique) - and I am not aware of any other dog treat manufacturers that are incorporating crickets as protein in the dog food nor dog treats at this time.