I currently have two Disney travel guidebooks currently in publication, one for the Magic Kingdom and one for Disneyland. By spring, I will have two more, one for Animal Kingdom and the other for Disney’s California Adventure.
I am in need of a re-branding in order to tie all these current (and any future books) together in look and feel. I need someone to design a book cover concept for this series. Since these books will have to be updated every year, I will need either the back ground color or a border to change color each year as well as the date on the title. No other yearly changes would be needed.
I am looking for a design that depicts the flavor of each park without using Disney copyrighted material or characters. For this reason, simple original art may be better than sourced art unless you can use it in a unique way.
My idea is simple but symbolic iconic designs for each cover that will remain the same year after year. The icons will need to portray the feel of irreverent humor with a sense of adult sophistication. I do not want the cover to read as childish or juvenile. I am looking to appeal to upper middle class adults in the 30-45 yr. age category. Silhouettes or line drawings can work however all the covers must tie together and be identifiable as a set and identifiable as Disney.
While this contract is for four covers and the matching thumbnails per the technical specs, I only require a depiction of only ONE of the parks as a cover submission. You can choose to depict whichever one speaks to you.
- Disneyland, Magic Kingdom, Animal Kingdom or Disney’s California Adventure.
If you are chosen as a finalist, I will need to see the icons for all four covers before deciding. The back copy for each Park is located in the technical spec section.
Since this is a series, this would also mean a yearly arrangement (at a lower price point) to update the years and the colors for these four books each year would also be given to the winner as long as I am using this branding concept. Any additional books would also be given to the winner for a higher price point until such time as I decide to go for another overall look.