We want a book cover designed for the book described above. It should look clean, polished and professional, like it just came out of the sales and business section at Barnes & Noble, but it should also look unique so it stands out on the shelf. We want this no-nonsense guide to be perceived with the same expertise and authority as a best-seller.
We are attaching several examples of best-selling book covers in similar business niches that we found appealing. Described below are specific aspects we would like to be incorporated.
How to Qualify, Present & Sell Final Expense and Medicare Supplements to Seniors
By Glen Shelton & Justin Bilyj
Emphasis should be on QUALIFY, PRESENT & SELL in the title, using bigger, bolder font and/or size than surrounding text. Use colored banners to offset the author byline?
Before the title, at the top of the cover, we would like this introductory text:
A Lead Heroes & Bantamedia Collaboration
Please make this introduction smaller than the main title, which is more important and should be showcased and emphasized.
Please use white space gratuitously, but also incorporate Lead Heroes’ brand colors in banners, fonts, imagery, etc. Hex numbers below:
Light Blue: #475578
Dark Blue: #111743
Dark Red: #B7070F
Should be professional, clean, and easy to read. Use all-caps, bold, and larger sizes for emphasis in title where necessary. Refer to the attached Lead Heroes logo for existing brand colors, font and imagery. We’re not asking the logo to be included on the cover, but this should give you a feel for the look, feel and tone of the brand.
On the attached examples, you’ll notice several best-selling business covers incorporate a gold seal to highlight achievement or reputation, and lend an air of professionalism. We would like to incorporate a nice gold seal to highlight:
“Tips and scripts from more than 35 experienced agents”