Objective: Create a professional, compelling and bold book cover to attract the attention of sales people, sales managers, sales directors and marketing teams. The cover must appeal to novices as well as experienced professionals by conveying an approachable and easy to read demeanor.
The colour theme needs to be in line with the strategic logo which is to red, black and white. The logo is attached.
The font must be bold and with the title in capitals - a similar design to the covers of books written by Paul Mckenna and Richard McMunn.
Keep the page fairly simple to avoid it looking cluttered and to make it attractive/ easy to read. Either include a picture of the author (attached) OR a photo/ design symbolising winning big sales deals.
Keep the design simple and use clear sans sans fonts e.g. franklin gothic, gill sans MT or another of your preference.
Title: SALES TECHNIQUES: THE SECRET TO WINNING BIG SALES DEALS
We want 'sales techniques' and 'winning big deals' to stand out as the key words.
How sales people and companies can win 10x more sales from Chief Executives and Directors.
A silver or gold 5 star badge including the text:
Step-by-step guidance and sales tools
with Pippa Collett
Make author name clear.
Web address: http://www.salestechniqueswinningbigdeals.co.uk
You can put this on the front and/ or back - as you think best.
Book title: Sales Techniques: The secret to winning big deals
Author names: Jane Bromley with Pippa Collett