I love Lila's work so much. So responsive. So intuitive. So lovely to work with. Never disappointed.
Everything looks GREAT, as always!!!
- Criando Ideias
Fantastic work, and great attention to detail. We had many fine designs to choose from, and his work stood out from the rest. I will definitely seek out this artist in the future.
- mike ball
- mike ge
Alex's design was so creative and perfectly represented the tone of the book. He was easy to work with and great about making small edits until I was completely satisfied. Fantastic work!
How newtoncampos started their book cover journey
Who are you known as?
Prof. Newton Campos, PhD
What industry do you think your business is most related to?
Business & Consulting
Tell us a bit about who you are and the people you reach
This is a personal semi-academic project: a book for business and entrepreneurship related people.
What inspires you and how do you envision the design for your business?
I need a good cover to a book:
Title of book: The Myth of the Idea
Subtitle of book: ...and the upside-down Business Plan
The title must come in larger size, the subtitle in a smaller font.
The book is a result of both my investigations during the PhD and 3 years of teaching at a top business school. The book describes how the idea is becoming less and less important to explain the successful of business and how implementation is becoming much more important to explain success in business.
And given that implementation becomes more important, it is possible today to start new businesses without any idea at all, turning the business plan upside-down: entrepreneurs can start by studying their implementation capabilities first and looking for ideas suitable to those capabilities later.
The book's audience is compounded of students and people willing to start ventures in the next years. Attached you find some professional files I have from myself "in action" teaching :-) and posing for media and public relations.