If you do an Amazon.com "book" search for building business credit or business credit, you'll find a list of books with terrible covers. Go ahead, give it a try. What you'll find is a list of interesting titles with compelling subtitles, but awful designs. I imagine that most of these books are well written and full of important information - but the problem is, the covers themselves don't give the potential reader any confidence. The designs aren't attention grabbing, compelling or all that professional.
Now head on over to BarnesAndNoble.com and do the same search for business credit or building business credit. You're going to be met with similar disappointing designs.
I wrote a book and it is incredibly important to me. This book is important to me because well, for one, it's taken thousands of hours for me to write. The contents of the book are a culmination of years of consulting and research. But the ultimate reason that this book is important to me is because I believe with all of my heart, that it will help many people. If those who read my book follow the advice contained within its pages, their lives will be made better.
Yes, there are many books on 'business credit' available at Amazon and at local bookstores. What makes my book different is I take a non-BS, BOLD approach. I tell my readers the truth with no frills, no secrets and no hidden agenda.
A lot of books on 'business credit' are actually only a sales pitch for the reader to hire the author. To be frank, at this point in my life I do not think I am interested in having people hire me to consult them on this subject matter. While that is subject to change, I am not at all interested at this moment. I wrote this book to help. I wrote this book to guide. I wrote this book not to pitch consulting services but instead to be the catalyst behind their success independent of any outside consulting.
The title of my book is "The Book on Building Business Credit". While I understand that some may think that this title is too generic for branding purposes, this is the reason that I like the name so much.
This book is the definitive guide to building credit. My book, along with the updated version that will come out each year coupled with the support material that will be found on my blog, will be the main place that my readers go for insight on the subject matter.
The title is not "One of Many Books on Building Business Credit". The title is "The Book on Building Business Credit". This is THE book. Bold statement, right? Well, my book cover needs to be just as bold.
The other thing I want to point out is most books on this subject matter convey that business credit is "secret" or "magical". As a matter of fact, some of the books in this industry even use some synonyms of these words in their title.
I want to completely avoid any fluff in my title and on my cover. No fluff, no bs, no fairytales. Just the cold hard facts.
Hence, "The Book on Building Business Credit".
So you looked at Amazon and I've explained the theme of my book. Now do me a favor and head over to Google and do a search for "Building business credit. You're going to see some articles from various websites, but you're also going to see a few services that help people build business credit. While some of these services are probably legit… many of them are not. Many of them make extraordinary claims that probably cannot actually happen. Many of these websites leave the visitor with an uneasy feeling because of the claims that the websites make.
This is what I am up against. I want to cut through the fluff, the bs and the fairytales and I want my book cover to scream out to those who see it and say "Hey, if you want the truth, if you want the real deal, if you want to cut through all the crap - read this book".
My title is bold and the content of my book is equally as bold. I need the cover of this book to make a statement much like the title itself.
This is the one and only book that you need to read if you are interested in building business credit.
The cover is going to convey trust. It will convey experience. The cover will convey a certain maturity that will make people think "yes, this is a book is what I need. It is bold and void of any fluffy hype". The cover will show the potential reader that the pages contain hope. Hope for a better future, hope for a better tomorrow.
You may be tempted to show a pile of money on the cover. Please refrain. While some money may be fine, I think a pile of money will appear tacky and show the kind of "fluff" that I want to avoid. I'd also like to avoid having stacks of credit cards on the cover.. This is something that a lot of websites and books have in this industry and I'd like to avoid it.
TEXT FOR FRONT:
The Book on Building Business Credit
A step by step guide to obtaining business credit
Justin D. Evans
Bonus: Over 800 Venture Capitalist Groups and Angel Investors Included + Details on the top business crowd funding platforms.
Note: If you find that the "Bonus" text is too long, feel free to revise or to leave it out. I know my title is very long and so is my tagline.. so if the "bonus" text about the venture capitalist / angel investors / crowd funding is too long you can leave it out. I prefer having this text on the cover, I really do. But if you have a great design and cannot seem to fit it into your work then feel free to omit it.
TEXT FOR BACK:
What is the average business owner to do when their business is denied or underfunded by their local bank? Where is the average business owner supposed to go when their bank cannot offer any assistance? Can a business owner obtain business credit without using their personal credit?
In The Book on Building Business Credit, author and consultant Justin D. Evans shares his insight on the process of obtaining business credit. This practical, easy to follow step-by-step guide is full of Justin’s personal insight, techniques, experiences and a full list of creditors who grant credit to businesses.
As a special bonus Justin has included over 800 angel investors and venture capital groups.
Interested in starting or growing a business?
Don’t borrow money from your parents!
Don’t borrow from your home equity or college savings fund!
Don’t max out your personal credit cards!
Use this guide to help you build business credit and completely separate your personal credit from that of your business credit.
This book will help you:
-Separate your personal credit from your business credit
-Set up and maintain your business credit profiles
-Obtain an 80+ Paydex Score
-Obtain a 100+ Intelliscore
-Build business credit with or without a personal guarantee
-Obtain business loans, vendor credit, trade credit, credit cards, equipment leases, auto leases and much more!
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