Sometimes green will be a clear color choice for your logo—like when you own a farm, sell plant-based products or if your new restaurant is called Green Eggs and Ham. In other cases green might not be the obvious color choice for your logo.
Green is about so much more than its obvious associations, in fact it represents nuanced business values that we wouldn’t normally connect to it. It can all be a bit confusing to decipher, but you don’t have to do it alone! Here’s the definitive guide to green logos that will help you use this emerald shade to its fullest potential.
The word tech often brings to mind metallic sheens, backlit blue screens and red LED’s. While these colors are all present in technology, they don’t necessarily reflect some of the more recent business values we see arising from the tech field. These include awareness of how technological practices influence the environment as well as a dedication to creating products that feel natural to use. By pairing green with modern, flat or geometric design you let your customers know that your business is in touch with the natural world. This approach can work well for businesses applying technological innovation to plant-based practices, businesses that produce products with environmental consciousness or even products with an organic feel or user interface.
Health food logos
In the food industry, the color green reflects natural food and healthy choices. This is because most foods are plant based, and plants are … you guessed it, green! In the examples above we see bright green used to express the health and freshness of an eatery, dark green to represent the rustic nature of a coffee and spice company and soft green to demonstrate wellbeing and friendliness for an avocado delivery business.
Logos representing healthy lifestyle
With an increasing global interest in health and environmental protection it is common to see the color green used in beauty, cosmetic and medical businesses. In these fields the color green lets customers know that your products come from natural sources or that they can help connect you with nature. If your lifestyle product uses plant-based ingredients or is focused on health and wellness consider green for your next logo design.
There are many other types of businesses that connect customers with nature while respecting the earth such as landscaping, permaculture and solar energy companies. The logos for these organizations often feature a green leaf or animal to emphasize the connection to planet earth. If your company is eco-friendly, don’t hesitate to let your customers know by using the color green!
You think a green logo may be just what your brand needs?
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This article was originally written by Cecily Kellogg and published in 2015. It’s been updated with new information and examples.