nproctor got their new banner ad by running a design contest:
Mobile game company needs highly clickable banner ad
Check out nproctor's Banner ad contest…
Games & Recreational
Skillz is the leading mobile eSports platform, connecting the world’s 2.1 billion mobile gamers through competition. You play against real players for real-world prizes. Skillz has given out over $100 million in prizes and counting!
What's your vision?
WHAT: A promotional banner ad for the game Strike! Bowling. WHERE: This banner ad will appear in the Samsung Galaxy app store. KEY PERFORMANCE INDICATOR (KPI): Click-through-rate is the most important factor. That said, it’s important to communicate the game’s value proposition – that you can win real money playing this bowling game. REQUIREMENTS: 1440x504 JPG. CREATIVE BRIEF: There are 3 things that visually must be communicated in this banner ad: 1. It’s a bowling game 2. You can win real money playing the game – we often use cash imagery to do this (stacks of cash, cash raining down, big novelty checks, ATMs, etc.) 3. The name of the game – STRIKE! Beyond that, your goal is to come up with the most clickable ad. You’re free to be creative! You may or may not want to include people (most likely illustrated, but we’re open to photographs) in your ad – holding a bowling ball or holding a big novelty check or a stack of cash, for example. It might help you to know that one of our biggest difficulties is to communicate that you really can win money – that it’s NOT a scam. That’s why we’ve incorporate real winners into a lot of our advertising. I’ve attached a few example banner ads for reference. NOTE: For the last 12 months, we’ve been almost exclusively done video ads. So we don’t really have a performance history for static banner ads. The ones I’ve included haven’t performed very well. So take them with a grain of salt. Keep in mind that this is a banner ad that will be shown in the Samsung Galaxy app store. It will be featured alongside many other games. So it must stand out! AUDIENCE: Almost exclusively male, 20s to 50s. We’ve seen the most success in the ads depicting either (1) average-looking white men or (2) good-looking white women. iOS app store link: https://itunes.apple.com/us/app/strike-real-money-bowling/id797092883?mt=8
Whoever we choose as the winner will likely get A LOT more work for us! We have many more games and many different uses of banner ads. So put your best foot forward! We would love to make this a long-term partnership.
129 US$ Gold package
Every design category has flexible pricing for all budgets. Banner ad starts at €49.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their banner ad.
Designers across the globe delivered design magic.
nproctor collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
1000 piece jigsaw puzzle. Target audience: older than 14 years old, adults. This is not children
Maqsam is cloud-based contact center (i.e. similar to Dialpad or Talkdesk), direct to SMEs in the Middle East and North
We help renters build credit by adding their rental payment history onto their credit report.