Winner
Entry #6 - Custom wordpress theme design - by Sandblast

Kb33 picked a winning design in their custom wordpress themes contest

For just $614, they received 26 designs from 9 designers.

I'd read good things about 99designs, but did have some apprehension that a quality design could be produced. Boy was I wrong! There were excellent options from talented designers to choose from. We got a great looking professional design that we couldn't be more happy with. — kb33

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Beautiful Web Design in Wordpress

$614

Custom Custom Wordpress Themes package

Purchased for $614

(including 99designs fees)

By kb33
  • Last feedback - Tue, 02 Nov 2010 21:02:40 +0000
  • Feedback 29%
  • Refunds - 1

1

  • Open
  • The contest was open to all designers

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  • Selected a winner
  • The contest holder awarded a winner

completed

Congratulations to the winner, Sandblast!

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Design brief

Brief Overview

Brand Position
The original, largest and most-trusted baby shoe bronzing company.

Brand Promise
From a mother’s most cherished items, we create bronzed keepsakes that last a lifetime with a satisfaction guarantee.

Brand Personality
Quality, dependability, and the lowest prices.

Brand Story
A family business founded in 1934 and now run by the grandson of the “Mother of Baby Shoe Bronzing,” American Bronzing is the largest worldwide bronzer having bronzed over 14 million baby shoes.

Tag Line
Preserving your family's most precious memories.

Key words
memories, preserved, precious, tiny steps, sentimental, keepsake, remember, love, baby, child, toddler, family, first steps, baby shoes, bronzing, bronze shoe

Brand Name

AmericanBronzing.com

Target Audience

U.S. Mothers with children 9-15 months of age.

Requirements

Objectives
Produce a new web site that emotionally resonates with new mothers.
Create the best experience for generating a new customer order.

Goal
Generate an baby shoe bronzing order.

Strategies
Design an experience that evokes feelings of confidence and trust in American Bronzing.
Emphasize ease of use and direct visitors toward placing an order.
Present opportunities for visitors to connect with the brand through social media.

Mental imagery
Appeal to a mother's desire to retain a memory of the time her child learned to walk.
Design with curvy lines opposed to sharp angles.

Color
Choose a color palette reminiscent of the beauties of motherhood & preciousness of childhood.
Incorporate bronze (Hex: #CD7F32, RGB: 205, 127, 50), but not too much. Brown should not be a dominant color.

Photography
Plan for two product shots & one stock photography 'family' shot on the hope page. Shots to have a white background.

Web Designs We Like
DarasGarden.com – warm and inviting design
Parents.com – good color palette & font choices, curvy shapes, navigation
CoolMomPicks.com – clean look
BabiesOnline.com – nice clean look, but too much green

* Note: Site map & navigation provided separately.

Deliverables Needed
Home page design (Photoshop layered)
Template page design (Photoshop layered)
HTML code to implement in Wordpress.org installation

Read full brief
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