kb33 picked a winning design in their custom wordpress themes contest.

For just $614 they received 26 designs from 9 designers.

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Beautiful Web Design in Wordpress


Custom Wordpress Themes contest

Custom package purchased for $614

(including 99designs fees)

by kb33

Contest started Wed, 20 Oct 2010 14:27:55 +0000

Last feedback Tue, 02 Nov 2010 21:02:40 +0000

29% of designs have feedback

Client has 1 refund

1. Open round
Designers enter their initial design concepts for feedback and direction.
2. Select winner
The client picks a winning design.
2. Select winner
1. Open round

Designers enter their initial design concepts for feedback and direction.

2. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer Sandblast !

Top entries

Design brief

Brief Overview

Brand Position
The original, largest and most-trusted baby shoe bronzing company.

Brand Promise
From a mother’s most cherished items, we create bronzed keepsakes that last a lifetime with a satisfaction guarantee.

Brand Personality
Quality, dependability, and the lowest prices.

Brand Story
A family business founded in 1934 and now run by the grandson of the “Mother of Baby Shoe Bronzing,” American Bronzing is the largest worldwide bronzer having bronzed over 14 million baby shoes.

Tag Line
Preserving your family's most precious memories.

Key words
memories, preserved, precious, tiny steps, sentimental, keepsake, remember, love, baby, child, toddler, family, first steps, baby shoes, bronzing, bronze shoe

Brand Name

Target Audience

U.S. Mothers with children 9-15 months of age.


Produce a new web site that emotionally resonates with new mothers.
Create the best experience for generating a new customer order.

Generate an baby shoe bronzing order.

Design an experience that evokes feelings of confidence and trust in American Bronzing.
Emphasize ease of use and direct visitors toward placing an order.
Present opportunities for visitors to connect with the brand through social media.

Mental imagery
Appeal to a mother's desire to retain a memory of the time her child learned to walk.
Design with curvy lines opposed to sharp angles.

Choose a color palette reminiscent of the beauties of motherhood & preciousness of childhood.
Incorporate bronze (Hex: #CD7F32, RGB: 205, 127, 50), but not too much. Brown should not be a dominant color.

Plan for two product shots & one stock photography 'family' shot on the hope page. Shots to have a white background.

Web Designs We Like – warm and inviting design – good color palette & font choices, curvy shapes, navigation – clean look – nice clean look, but too much green

* Note: Site map & navigation provided separately.

Deliverables Needed
Home page design (Photoshop layered)
Template page design (Photoshop layered)
HTML code to implement in installation

Read full brief
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